Bridging Communication Gap: Atul Kumar, CEO at PhysicsWallah October 8, 2024 MSME Sampark Msme News 0 Atul Kumar, CEO at PhysicsWallah Online, talked about how PW enhanced student experience using evolved tools and boosted business, at EVOLVE ’24, a Whatsapp Business event by AiSensy. Atul Kumar shared the stage with Amarinder Dhaliwal, Chief Product Officer at Indiamart, Ekta Agarwal, Strategic Partnerships at Meta and Mohit Dua, Co-Founder & CBO at AiSensy, to talk on the topic Scaling with AiSensy: Business Transformation Stories. While talking on the topic, Atul shared that PW is leading the AI product space in the education sector and has always been open to trying out new technologies to serve the students better. He mentioned about the Click to WhatsApp Ads campaign PW tried in the Banking category using Ai Sensy which gave amazing results. He witnessed a 6X drop in both lead cost and conversion cost. Post this, PW has been extensively using Whatsapp across categories in both pre and post sales journeys. He mentioned that given the scale at which PW operates, covering 98% of the country’s pincodes, Whatsapp is a key mode of communication to students given the extensive reach of whatsapp with high delivery rate and high CTR. He sees huge potential for deeper personalisation in communication and engagement through Whatsapp in years to come. This case study stands as a testimony for growing business to invest in better and promising solutions. Popular Articles Msme News MSMEs Contribution to Economy Set to Rise to 40% by 2027: U Grow Report Msme News Tollywood Star Mahesh Babu Invests in Nutraceutical Startup Fitday Msme News Startup Mahakumbh 2025 is ready to host 3000+ startups in New Delhi Msme News MSMEs Encouraged to Apply for ZED Certification: A Guide to the Process Msme News Mudra Yojana has turned several dreams into reality: PM Modi on 10 years of PM Mudra Yojana Msme News Andhra Pradesh to Provide ₹100 Crore Credit Guarantee for MSMEs Msme News Tamil Nadu Budget 2025: ₹1,918 Crore Allocated to Boost MSME Growth Msme News SIDBI Strengthens MSME Textile & Garment Industry with Key Partnerships Msme News JrnyOn launches a series of travel experiences led and curated by domain experts and content creators Msme News Prospects Brightening for MSMEs in ITeS, Shows CRISIL SME Tracker
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